Find out about my history, my design philosophy, and some of the solutions I've been able to create.
A strong focus on communicating ideas, big and small, through impactful user-centered design solutions is what draws me to experiences between humans and the tools that we use. With a background in 3d animation (maya), web development, and graphic design, I take pride in delivering solutions that are equal parts innovative and cognitively sound.
Vanderbilt came to me with a problem. 'How to communicate an important initiative to the employee population using only graphics and the tools they have internally?' The first motion piece represents a small piece of the larger marketing solution. It was used as a marketing pitch by administrators who framed our initiative to professionals in the larger health community and as the first of a series of videos that are to be used as advertising. The second piece outlines a smaller section of the larger picture of initiatives.
Each of these pieces were created to set the stage for both the initiatives and new software created to solve the greater problem of seeing more patients, more efficiently. The approaches used in defining these problems were designed to present a complex problem as simply as possible - thus the colors, movement, shapes and even the audio: each part was carefully created to give the impression of an upbeat, attainable solution.
Software Used: After Effects, Maya, Premiere, Logic, Reason
Motion Graphics, Music, Animation, and Directed by Josh Keckley
See UX/UI to see the software I've created to support.
Have any questions or comments? I'd love to hear from you. Shoot me a message with the handy form on the contact page and I'll get back to you as soon as possible. (Or connect via social networks)
Before you go...
Check out my amazing wife's site! www.laurenkeckley.com
Lauren is a visionary marketing professional seeking challenging new opportunities with forward thinking organizations eager to tap into my talent for building dynamic consumer engagement and loyalty through creative, experiential marketing campaigns.